Chapter 5 FIT — computer Notes — Polytechnic FIT unit -5 Uses of Social Media and Digital Marketing
📘 Vishalwriter.com | Digital Marketing • Social Media • SEO • PPC • Remarketing
🧑🏫 Complete notes for Unit 5 with mark‑wise answers (1,2,4,8 marks) and 52 MCQs. 4‑mark answers have 4 points; 8‑mark answers have definition box + 7‑8 points.
🔹 A. One Word Answer (1 Mark each)
1. Digital marketing is an __________ marketing. 1 Mark
👉 online
2. Social media is a tool for __________ marketing. 1 Mark
👉 digital
3. Digital marketing is much easier and faster than __________ marketing. 1 Mark
👉 traditional
4. Video advertisement and Ad banners are parts of __________. 1 Mark
👉 display advertising
5. Contents come in form of __________ articles. 1 Mark
👉 blog
6. The marketing that directly links customer with seller is __________ marketing. 1 Mark
👉 direct
7. In traditional marketing communication is __________. 1 Mark
👉 one-way
8. Digital marketing is __________ cost effective than traditional marketing. 1 Mark
👉 more
9. PPC stands for __________. 1 Mark
👉 Pay Per Click
10. Write full form of SEO. 1 Mark
👉 Search Engine Optimization
11. A customer telling benefits of a marketing site to others is also called __________. 1 Mark
👉 referral
12. Facebook is a digital marketing __________ tool. 1 Mark
👉 social media
13. Unbounce is a __________ page development software. 1 Mark
👉 landing
14. Canva is an online __________ tool that offers drag and drop features. 1 Mark
👉 designing
15. Feedly is a content curation tool powered by __________ intelligence. 1 Mark
👉 artificial
🔹 B. Very Short Answer (2 Marks each)
1. Define digital marketing. 2 Marks
👉 Promoting products using digital platforms (websites, search engines, social media).
2. Define Remarketing. 2 Marks
👉 Targeting users who visited a website but didn't complete an action (e.g., purchase).
3. What is affiliate marketing? 2 Marks
👉 Earning commission by promoting other companies' products.
4. Define landing page tool. 2 Marks
👉 Software to create pages that convert visitors into customers.
5. What is Freepik? 2 Marks
👉 Platform providing graphic resources (images, vectors, templates).
6. What is Google Plus? 2 Marks
👉 Google's social networking platform (now discontinued).
7. What do you mean by creative and contents? 2 Marks
👉 Creative = visuals (images/videos); Content = written material (blogs).
8. Name any two types of remarketing. 2 Marks
👉 Standard Remarketing, Dynamic Remarketing.
9. Write any two disadvantages of social media. 2 Marks
👉 Privacy issues, time wastage.
10. Name two social media apps for digital marketing. 2 Marks
👉 Facebook, Instagram.
11. Main difference between digital and traditional marketing? 2 Marks
👉 Digital = online & interactive; Traditional = offline & one‑way.
12. What is mail automation tool? 2 Marks
👉 Sends emails automatically based on user actions.
13. Define SEO. 2 Marks
👉 Improving website ranking on search engines.
14. What is HubSpot Sales? 2 Marks
👉 CRM tool to manage customer relationships and sales.
15. What is PPC? 2 Marks
👉 Pay Per Click: advertisers pay per ad click.
🔹 C. Short Answer (4 Marks each)
1. Write any four differences between traditional marketing and digital marketing. 4 Marks
- Platform: Traditional uses offline (TV, newspaper); Digital uses online.
- Cost: Traditional is expensive; Digital is cost‑effective.
- Communication: Traditional is one‑way; Digital is interactive.
- Measurability: Traditional results are hard to measure; Digital results are easily measurable.
2. What is the need of digital marketing? 4 Marks
- Global reach to customers worldwide.
- Cost reduction compared to traditional methods.
- Targeted audience based on demographics and interests.
- Quick communication and measurable results.
3. Write any four characteristics of digital marketing. 4 Marks
- Global reach
- Targeted audience
- Measurable results
- Interactive communication
4. Define remarketing and name its types. 4 Marks
- Definition: Targeting users who visited a website but did not complete an action.
- Types: Standard Remarketing, Dynamic Remarketing, Email Remarketing.
5. Name any four digital marketing tools. 4 Marks
- Google Analytics
- Canva
- Mailchimp
- SEMrush
6. Define SEO and also its types. 4 Marks
- Definition: SEO (Search Engine Optimization) improves website ranking on search engines.
- Types: On‑page SEO, Off‑page SEO, Technical SEO.
7. Name various landing page tools and define them. 4 Marks
- Unbounce: Creates landing pages.
- Leadpages: Lead generation pages.
- Instapage: Optimized landing pages.
8. What is visual design tool? Explain any one. 4 Marks
- Definition: Tool to create graphics and visual content.
- Example (Canva): Drag‑and‑drop interface with thousands of templates for social media posts, presentations, etc.
9. List any four advantages of social media. 4 Marks
- Wide reach
- Low cost
- Fast communication
- Brand awareness
10. List any four disadvantages of social media. 4 Marks
- Privacy issues
- Fake news
- Addiction
- Negative feedback
11. Explain any two social media tools used for digital marketing. 4 Marks
- Facebook: Ads & engagement, business pages.
- Instagram: Visual promotion, influencer marketing.
12. Write four benefits of digital marketing. 4 Marks
- Cost‑effective
- Global reach
- Measurable
- High engagement
13. List four limitations of digital marketing. 4 Marks
- Internet dependency
- Technical knowledge needed
- High competition
- Security risks
14. Explain any four social media platforms used for digital marketing. 4 Marks
- Facebook: Ads, business pages
- Instagram: Visuals, reels, stories
- LinkedIn: B2B marketing
- Twitter: Real‑time updates
15. What is PPC? Explain its importance. 4 Marks
- Definition: Pay Per Click – advertisers pay when ad is clicked.
- Importance: Immediate traffic, budget control, targeted reach, measurable ROI.
16. Write four key features of social media platforms. 4 Marks
- User profiles
- Content sharing
- Engagement tools (likes, comments)
- Messaging
🔹 D. Long Answer (8 Marks each)
1. Define digital marketing? How is it different from traditional marketing? 8 Marks
📌 Digital marketing is the promotion of products or brands using electronic devices and online platforms such as websites, search engines, social media, email, and mobile apps.
📊 Differences (7 points):
- Platform: Digital uses online channels; Traditional uses offline (TV, radio, newspapers).
- Cost: Digital is cost‑effective; Traditional is expensive.
- Communication: Digital enables two‑way interaction; Traditional is one‑way.
- Targeting: Digital allows precise targeting; Traditional targets mass audience.
- Measurability: Digital results are easily measurable; Traditional is difficult.
- Speed: Digital campaigns launch instantly; Traditional takes weeks/months.
- Global reach: Digital reaches global audience 24/7; Traditional is geographically limited.
2. Explain various tools used in digital marketing in brief. 8 Marks
📌 Digital marketing tools are software applications used to execute, manage, and analyze marketing campaigns.
🔧 8 important tools:
- SEO tools (SEMrush, Ahrefs): Keyword research, backlink analysis, ranking improvement.
- Social media tools (Hootsuite, Buffer): Schedule posts, manage accounts, track engagement.
- Email tools (Mailchimp, Sendinblue): Create email campaigns, manage subscribers, track open rates.
- Analytics tools (Google Analytics): Track website traffic, user behavior, conversions.
- PPC tools (Google Ads, Facebook Ads Manager): Manage pay‑per‑click campaigns, budgets, targeting.
- Design tools (Canva, Photoshop): Create visual content, banners, infographics.
- Landing page tools (Unbounce, Leadpages): Build optimized pages to capture leads.
- CMS tools (WordPress, HubSpot): Create, publish, and manage website content.
3. List characteristics of digital marketing. 8 Marks
📌 Characteristics are the unique features that distinguish digital marketing from traditional methods.
✨ 8 characteristics:
- Global reach: Reach customers anywhere in the world.
- Targeted audience: Show ads to specific demographics, interests, behaviours.
- Measurable results: Track clicks, impressions, conversions, ROI in real‑time.
- Real‑time interaction: Instant engagement via comments, messages, live chats.
- Cost‑effective: Lower cost than traditional marketing.
- Personalization: Customise content based on user preferences and history.
- High engagement: Interactive content (videos, polls, quizzes).
- 24/7 availability: Campaigns run continuously without time restrictions.
4. Write advantages and disadvantages of digital marketing. 8 Marks
📌 Digital marketing offers many benefits but also has some challenges.
✅ Advantages (6 points):
- Low cost – affordable for startups and small businesses.
- Fast results – campaigns show results within hours.
- Global reach – reach international audiences.
- Easy tracking – detailed reports from Google Analytics.
- Better ROI – higher return due to targeted advertising.
- Customer engagement – direct interaction builds trust.
- Security risks – data breaches, hacking, privacy violations.
- Internet dependency – requires stable connection.
- High competition – many brands compete for attention.
- Technical knowledge – need skills in SEO, analytics, ad platforms.
- Constant changes – algorithms change frequently.
5. What are visual design tools? Explain any three. 8 Marks
📌 Visual design tools are software applications used to create graphics, images, layouts, and visual content for digital marketing purposes.
🎨 Three tools:
- Canva: User‑friendly online design tool with drag‑and‑drop, thousands of templates for social posts, presentations, videos. Free and paid versions.
- Adobe Photoshop: Professional image editing software. Advanced graphic design, photo retouching, layers, filters. Industry standard.
- Figma: Cloud‑based UI/UX design tool. Create website and app interfaces. Real‑time collaboration, prototyping, vector editing.
6. Write advantages and disadvantages of social media. 8 Marks
📌 Social media platforms (Facebook, Instagram, Twitter, LinkedIn) are used for communication and marketing.
✅ Advantages (6 points):
- Wide reach – billions of active users worldwide.
- Low cost – free profiles; paid ads affordable.
- Brand awareness – increase visibility and recognition.
- Customer engagement – direct communication via comments, messages.
- Viral marketing – content can be shared rapidly.
- Market research – gather insights via polls and analytics.
- Privacy issues – personal data misuse, identity theft.
- Fake news – misinformation spreads quickly.
- Addiction – reduces productivity, affects mental health.
- Negative feedback – bad reviews harm brand image.
- Algorithm changes – affects organic reach and engagement.
7. Write short notes on: (a) Canva (b) Instagram (c) Facebook. 8 Marks
📌 Brief descriptions of three important digital marketing tools/platforms.
(a) Canva: Online graphic design platform founded in 2013. Drag‑and‑drop functionality, thousands of templates for social media posts, presentations, posters, videos. Features stock photos, fonts, animations, team collaboration. Free and paid versions.(b) Instagram: Visual‑focused social media platform owned by Meta. Users share photos, videos, stories, reels. Highly effective for influencer marketing, brand storytelling, product promotion. Features shoppable posts, IGTV, live streaming, Instagram Insights.
(c) Facebook: World's largest social media platform with over 2.9 billion monthly active users. Offers business pages, targeted advertising, groups, marketplace, live video. Facebook Ads Manager provides precise audience targeting. Essential for brand building, customer support, community engagement.
📋 50+ MCQs with Answers
1. Digital marketing is also called ______ marketing.
✔ Answer: A
2. PPC stands for ______.
✔ Answer: A
3. SEO stands for ______.
✔ Answer: A
4. Which is a social media platform?
✔ Answer: B
5. Remarketing targets users who ______.
✔ Answer: B
6. Canva is a ______ tool.
✔ Answer: B
7. Unbounce is used to create ______ pages.
✔ Answer: A
8. Traditional marketing communication is ______.
✔ Answer: B
9. Which is a disadvantage of social media?
✔ Answer: C
10. Freepik provides ______ resources.
✔ Answer: B
11. Google Plus was a ______ platform.
✔ Answer: A
12. Affiliate marketing earns ______.
✔ Answer: B
13. Which tool is used for email automation?
✔ Answer: B
14. HubSpot Sales is used to manage ______.
✔ Answer: B
15. Which is an example of display advertising?
✔ Answer: B
16. Feedly is a ______ tool.
✔ Answer: A
17. Digital marketing is ______ than traditional marketing.
✔ Answer: C
18. Which social media is best for B2B marketing?
✔ Answer: B
19. In PPC model, advertisers pay when ______.
✔ Answer: B
20. On-page SEO refers to optimization on ______.
✔ Answer: B
21. Which is a landing page tool?
✔ Answer: B
22. Instagram is best for ______ marketing.
✔ Answer: B
23. A referral in marketing means ______.
✔ Answer: A
24. Which is a digital marketing advantage?
✔ Answer: A
25. Google Analytics is used for ______.
✔ Answer: B
26. Which is NOT a social media platform?
✔ Answer: C
27. Dynamic remarketing shows ads based on ______.
✔ Answer: B
28. SEMrush is a ______ tool.
✔ Answer: B
29. Digital marketing requires ______.
✔ Answer: B
30. Which is an advantage of social media?
✔ Answer: C
31. Figma is a ______ design tool.
✔ Answer: A
32. Off-page SEO includes ______.
✔ Answer: A
33. Leadpages is used for ______.
✔ Answer: B
34. Content in digital marketing includes ______.
✔ Answer: C
35. Which platform was developed by Google for social networking?
✔ Answer: B
36. Creative in digital marketing refers to ______.
✔ Answer: B
37. Mail automation sends emails ______.
✔ Answer: B
38. Which is a limitation of digital marketing?
✔ Answer: C
39. Standard remarketing shows ads ______.
✔ Answer: B
40. YouTube ads are an example of ______.
✔ Answer: B
41. Which tool is used for social media management?
✔ Answer: B
42. Traditional marketing includes ______.
✔ Answer: B
43. Which is a content curation tool?
✔ Answer: B
44. Direct marketing links ______.
✔ Answer: A
45. Which social media has highest monthly active users?
✔ Answer: B
46. A landing page is designed to ______.
✔ Answer: B
47. Which is a visual design tool?
✔ Answer: B
48. Feedly is powered by ______ intelligence.
✔ Answer: B
49. Digital marketing results are ______.
✔ Answer: B
50. Which is a disadvantage of social media?
✔ Answer: C
51. Technical SEO focuses on ______.
✔ Answer: B
52. HubSpot Sales is a ______ tool.
✔ Answer: B
📢 Topper's Strategy: For 4‑mark questions, write 4 clear points. For 8‑mark questions, start with a definition box, then 7‑8 bullet points, and add a real‑life example. Memorise SEO types (On‑page, Off‑page, Technical) and PPC meaning – frequently asked.