Chapter 5 FIT — computer Notes — Polytechnic FIT unit -5 Uses of Social Media and Digital Marketing
📘 Vishalwriter.com | Digital Marketing • Social Media • SEO • PPC • Remarketing • Canva
🧑🏫 Complete notes for Unit 5 with mark‑wise answers (1,2,4,8 marks) and 52 MCQs. Compact mobile‑friendly format.
🔹 A. One Word Answer (1 Mark each)
1. Digital marketing is an __________ marketing. 1 Mark
👉 online
2. Social media is a tool for __________ marketing. 1 Mark
👉 digital
3. Digital marketing is much easier and faster than __________ marketing. 1 Mark
👉 traditional
4. Video advertisement and Ad banners are the parts of __________. 1 Mark
👉 display advertising
5. Contents come in form of __________ articles. 1 Mark
👉 blog
6. The marketing that directly links customer with seller is __________ marketing. 1 Mark
👉 direct
7. In traditional marketing communication is __________. 1 Mark
👉 one-way
8. Digital marketing is __________ cost effective than traditional marketing. 1 Mark
👉 more
9. PPC stands for __________. 1 Mark
👉 Pay Per Click
10. Write full form of SEO. 1 Mark
👉 Search Engine Optimization
11. A customer telling benefits of a marketing site to others is also called __________. 1 Mark
👉 referral
12. Face Book is a digital marketing __________ tool. 1 Mark
👉 social media
13. Unbounce is a __________ page development software. 1 Mark
👉 landing
14. Canva is an online __________ tool that offers drag and drop features. 1 Mark
👉 designing
15. Feedly is a content curation tool powered by __________ intelligence. 1 Mark
👉 artificial
🔹 B. Very Short Answer (2 Marks each)
1. Define digital marketing. 2 Marks
👉 Promoting products using digital platforms (websites, search engines, social media).
2. Define Remarketing. 2 Marks
👉 Targeting users who visited a website but didn't complete an action (e.g., purchase).
3. What is affiliate marketing? 2 Marks
👉 Earning commission by promoting other companies' products.
4. Define landing page tool. 2 Marks
👉 Software to create pages that convert visitors into customers.
5. What is Freepik? 2 Marks
👉 Platform providing graphic resources (images, vectors, templates).
6. What is Google Plus? 2 Marks
👉 Google's social networking platform (now discontinued).
7. What do you mean by creative and contents? 2 Marks
👉 Creative = visuals (images/videos); Content = written material (blogs).
8. Name any two types of remarketing. 2 Marks
👉 Standard Remarketing, Dynamic Remarketing.
9. Write any two disadvantages of social media. 2 Marks
👉 Privacy issues, time wastage.
10. Name two social media apps for digital marketing. 2 Marks
👉 Facebook, Instagram.
11. Main difference between digital and traditional marketing? 2 Marks
👉 Digital = online & interactive; Traditional = offline & one‑way.
12. What is mail automation tool? 2 Marks
👉 Sends emails automatically based on user actions.
13. Define SEO. 2 Marks
👉 Improving website ranking on search engines.
14. What is HubSpot Sales? 2 Marks
👉 CRM tool to manage customer relationships and sales.
15. What is PPC? 2 Marks
👉 Pay Per Click: advertisers pay per ad click.
🔹 C. Short Answer (4 Marks each)
1. Four differences between traditional and digital marketing. 4 Marks
👉 Traditional: offline, expensive, one‑way, hard to measure. Digital: online, cost‑effective, interactive, measurable.
2. Need of digital marketing? 4 Marks
👉 Global reach, cost reduction, targeted audience, quick communication, measurable results.
3. Four characteristics of digital marketing. 4 Marks
👉 Global reach, targeted audience, measurable results, interactive communication.
4. Define remarketing and its types. 4 Marks
👉 Remarketing targets past visitors. Types: Standard, Dynamic, Email Remarketing.
5. Four digital marketing tools. 4 Marks
👉 Google Analytics, Canva, Mailchimp, SEMrush.
6. Define SEO and its types. 4 Marks
👉 SEO improves ranking. Types: On‑page, Off‑page, Technical SEO.
7. Landing page tools. 4 Marks
👉 Unbounce (landing pages), Leadpages (lead gen), Instapage (optimized).
8. What is visual design tool? Example. 4 Marks
👉 Tool to create graphics. Example: Canva – drag‑and‑drop templates.
9. Four advantages of social media. 4 Marks
👉 Wide reach, low cost, fast communication, brand awareness.
10. Four disadvantages of social media. 4 Marks
👉 Privacy issues, fake news, addiction, negative feedback.
11. Two social media tools for digital marketing. 4 Marks
👉 Facebook (ads & engagement), Instagram (visual promotion).
12. Four benefits of digital marketing. 4 Marks
👉 Cost‑effective, global reach, measurable, high engagement.
13. Four limitations of digital marketing. 4 Marks
👉 Internet dependency, technical knowledge needed, high competition, security risks.
14. Four social media platforms for marketing. 4 Marks
👉 Facebook (ads), Instagram (visuals), LinkedIn (B2B), Twitter (real‑time).
15. What is PPC? Importance. 4 Marks
👉 Pay Per Click. Importance: immediate traffic, budget control, targeted reach, measurable ROI.
16. Four key features of social media platforms. 4 Marks
👉 User profiles, content sharing, engagement tools (likes/comments), messaging.
🔹 D. Long Answer (8 Marks each)
1. Define digital marketing? How is it different from traditional marketing? 8 Marks
📌 Digital marketing promotes products using electronic devices and online platforms (websites, social media, search engines, email, mobile apps).
📊 Differences (7 points):
- Platform: Digital uses online channels; Traditional uses offline (TV, radio, newspapers).
- Cost: Digital is cost‑effective; Traditional is expensive.
- Communication: Digital enables two‑way interaction; Traditional is one‑way.
- Targeting: Digital allows precise targeting; Traditional targets mass audience.
- Measurability: Digital results are easily measurable; Traditional is difficult.
- Speed: Digital campaigns launch instantly; Traditional takes weeks/months.
- Global reach: Digital reaches global audience 24/7; Traditional is geographically limited.
📌 Digital marketing tools are software applications to execute, manage, and analyze campaigns.
🔧 8 important tools:
- SEO tools (SEMrush): Keyword research, backlink analysis, ranking improvement.
- Social media tools (Hootsuite): Schedule posts, manage accounts, track engagement.
- Email tools (Mailchimp): Create email campaigns, manage subscribers, track open rates.
- Analytics tools (Google Analytics): Track traffic, user behavior, conversions.
- PPC tools (Google Ads): Manage pay‑per‑click campaigns, set budgets, target audiences.
- Design tools (Canva): Create visual content, banners, infographics, social posts.
- Landing page tools (Unbounce): Build optimized pages to capture leads.
- CMS tools (WordPress): Create, publish, and manage website content.
3. List characteristics of digital marketing. 8 Marks
📌 Characteristics are the unique features that distinguish digital marketing from traditional methods.
✨ 8 characteristics:
- Global reach: Reach customers anywhere in the world.
- Targeted audience: Show ads to specific demographics, interests, behaviours.
- Measurable results: Track clicks, impressions, conversions, ROI in real‑time.
- Real‑time interaction: Instant engagement via comments, messages, live chats.
- Cost‑effective: Lower cost than traditional marketing.
- Personalization: Customise content based on user preferences and history.
- High engagement: Interactive content (videos, polls, quizzes).
- 24/7 availability: Campaigns run continuously without time restrictions.
4. Write advantages and disadvantages of digital marketing. 8 Marks
📌 Digital marketing offers many benefits but also has some challenges.
✅ Advantages (6 points):
- Low cost – affordable for startups.
- Fast results – campaigns show results within hours.
- Global reach – reach international audiences.
- Easy tracking – detailed reports from Google Analytics.
- Better ROI – higher return due to targeted advertising.
- Customer engagement – direct interaction builds trust.
- Security risks – data breaches, hacking, privacy violations.
- Internet dependency – requires stable connection.
- High competition – many brands compete for attention.
- Technical knowledge – need skills in SEO, analytics, ad platforms.
- Constant changes – algorithms change frequently.
5. What are visual design tools? Explain any three. 8 Marks
📌 Visual design tools are software applications used to create graphics, images, layouts, and visual content for digital marketing.
🎨 Three tools:
- Canva: User‑friendly online design tool with drag‑and‑drop, thousands of templates for social posts, presentations, videos. Free and paid versions.
- Adobe Photoshop: Professional image editing software. Advanced graphic design, photo retouching, layers, filters, masks. Industry standard.
- Figma: Cloud‑based UI/UX design tool. Create website and app interfaces. Real‑time collaboration, prototyping, vector editing. Popular among web designers.
6. Write advantages and disadvantages of social media. 8 Marks
📌 Social media platforms (Facebook, Instagram, Twitter, LinkedIn) are used for communication and marketing.
✅ Advantages (6 points):
- Wide reach – billions of active users worldwide.
- Low cost – free profiles; paid ads affordable.
- Brand awareness – increase visibility and recognition.
- Customer engagement – direct communication via comments, messages.
- Viral marketing – content can be shared rapidly.
- Market research – gather insights via polls and analytics.
- Privacy issues – personal data misuse, identity theft.
- Fake news – misinformation spreads quickly.
- Addiction – reduces productivity, affects mental health.
- Negative feedback – bad reviews harm brand image.
- Algorithm changes – affects organic reach and engagement.
7. Write short notes on: (a) Canva (b) Instagram (c) Facebook. 8 Marks
(a) Canva: Online graphic design platform (2013). Drag‑and‑drop, thousands of templates for social media posts, presentations, posters, videos. Features stock photos, fonts, animations, team collaboration. Free and paid versions.
(b) Instagram: Visual‑focused social media platform owned by Meta. Share photos, videos, stories, reels. Effective for influencer marketing, brand storytelling, product promotion. Features: shoppable posts, IGTV, live streaming, Instagram Insights. Popular in fashion, food, travel, lifestyle.
(c) Facebook: World's largest social media platform (2.9B+ monthly users). Features: business pages, targeted advertising, groups, marketplace, live video. Facebook Ads Manager provides precise audience targeting. Essential for brand building, customer support, community engagement.
(b) Instagram: Visual‑focused social media platform owned by Meta. Share photos, videos, stories, reels. Effective for influencer marketing, brand storytelling, product promotion. Features: shoppable posts, IGTV, live streaming, Instagram Insights. Popular in fashion, food, travel, lifestyle.
(c) Facebook: World's largest social media platform (2.9B+ monthly users). Features: business pages, targeted advertising, groups, marketplace, live video. Facebook Ads Manager provides precise audience targeting. Essential for brand building, customer support, community engagement.
📋 50+ MCQs with Answers
1. Digital marketing is also called ______ marketing.
✔ Answer: A
2. PPC stands for ______.
✔ Answer: A
3. SEO stands for ______.
✔ Answer: A
4. Which is a social media platform?
✔ Answer: B
5. Remarketing targets users who ______.
✔ Answer: B
6. Canva is a ______ tool.
✔ Answer: B
7. Unbounce is used to create ______ pages.
✔ Answer: A
8. Traditional marketing communication is ______.
✔ Answer: B
9. Which is a disadvantage of social media?
✔ Answer: C
10. Freepik provides ______ resources.
✔ Answer: B
11. Google Plus was a ______ platform.
✔ Answer: A
12. Affiliate marketing earns ______.
✔ Answer: B
13. Which tool is used for email automation?
✔ Answer: B
14. HubSpot Sales is used to manage ______.
✔ Answer: B
15. Which is an example of display advertising?
✔ Answer: B
16. Feedly is a ______ tool.
✔ Answer: A
17. Digital marketing is ______ than traditional marketing.
✔ Answer: C
18. Which social media is best for B2B marketing?
✔ Answer: B
19. In PPC model, advertisers pay when ______.
✔ Answer: B
20. On-page SEO refers to optimization on ______.
✔ Answer: B
21. Which is a landing page tool?
✔ Answer: B
22. Instagram is best for ______ marketing.
✔ Answer: B
23. A referral in marketing means ______.
✔ Answer: A
24. Which is a digital marketing advantage?
✔ Answer: A
25. Google Analytics is used for ______.
✔ Answer: B
26. Which is NOT a social media platform?
✔ Answer: C
27. Dynamic remarketing shows ads based on ______.
✔ Answer: B
28. SEMrush is a ______ tool.
✔ Answer: B
29. Digital marketing requires ______.
✔ Answer: B
30. Which is an advantage of social media?
✔ Answer: C
31. Figma is a ______ design tool.
✔ Answer: A
32. Off-page SEO includes ______.
✔ Answer: A
33. Leadpages is used for ______.
✔ Answer: B
34. Content in digital marketing includes ______.
✔ Answer: C
35. Which platform was developed by Google for social networking?
✔ Answer: B
36. Creative in digital marketing refers to ______.
✔ Answer: B
37. Mail automation sends emails ______.
✔ Answer: B
38. Which is a limitation of digital marketing?
✔ Answer: C
39. Standard remarketing shows ads ______.
✔ Answer: B
40. YouTube ads are an example of ______.
✔ Answer: B
41. Which tool is used for social media management?
✔ Answer: B
42. Traditional marketing includes ______.
✔ Answer: B
43. Which is a content curation tool?
✔ Answer: B
44. Direct marketing links ______.
✔ Answer: A
45. Which social media has highest monthly active users?
✔ Answer: B
46. A landing page is designed to ______.
✔ Answer: B
47. Which is a visual design tool?
✔ Answer: B
48. Feedly is powered by ______ intelligence.
✔ Answer: B
49. Digital marketing results are ______.
✔ Answer: B
50. Which is a disadvantage of social media?
✔ Answer: C
51. Technical SEO focuses on ______.
✔ Answer: B
52. HubSpot Sales is a ______ tool.
✔ Answer: B
📢 Topper's Strategy: For 8‑mark questions, always write 7‑8 bullet points with clear headings. Compare digital vs traditional marketing with examples. Remember SEO types (On‑page, Off‑page, Technical) and PPC meaning – frequently asked.